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Whataburger Museum of Art


The WMOA, or Whataburger Museum of Art, is a virtual art gallery that puts the talent of Whataburger’s fandom in the spotlight. Roles included gallery curation, storyboarding, content creation, and developing visual identities for celebrations such as Black History Month, Hispanic Heritage Month, and Whataburger’s 74th Anniversary.

Creative Team: Michael Anderson, Cam Miller, Page Kastner, Jane Choi, Kristina Kaczmarek, Michael Fegan, Cody Weidner, James Grandberry, Sean Phung, Clark Moreland, Nick Harral






Company
McGarrah Jessee

Role
Design, Art Direction








SXSW Museum

The WMOA comes to life for Whataburger’s 75th Anniversary in downtown Austin at SXSW. Created pitches for experience type, categorized catalogue of art pieces, and visualized interior + interactive ideas for the concept stage. Experience finalized and fabricated by the above team. Photos courtesy of Whataburger.




   Video loop featuring social media content from below sections






Recap by Brinton Freeze





Content Creation


Misc. Social Media Posts Created concept storyboards and footage. Animations/editing by Nick Harral and Clark Moreland.


Fancy Pollock, full video here.








Sticker Burger, full video here.

















Hispanic Heritage Month 2023

Created visual identity, interviewed artists, and animated key campaign assets. Animations by myself and Cody Weidner.




Instagram Story Artist Feature


        Ponle Tu Extra mural by Deko Uno







Featured Artists



Black History Month 2024
Created visual identity, storyboards, sought out and commissioned artists, and created supplemental GIFs. Video edits by Nick Harral.




Playhouse by Brittany Boyd Bullock

Instagram Story Artist Quote

Instagram Story Artist Feature



Featured Artists



Whataburger’s 74th Birthday
Created visual identity, storyboards, sought out and commissioned artists, and created supplemental GIFs.










Whataburger 74th Tent Rug by Fuzz Lab


Sizzle Video, edit by Nick Harral and Clark Moreland.
Watch with sound here.

La Milkshake by Bárbara Miñarro



Featured Artists























Instagram Story Artist Feature + Wallpapers















Artist Process Video