Soft Spot
Soft Spot is a tattoo studio in Chicago’s Logan Square that makes you feel as warm as it sounds. Working alongside owners Addie and Jack, we wanted the brand to allude to their Texas roots and feel refreshingly tender in an industry dominated by masculinity and tradition.
In addition to visual identity, I had the honor of painting Soft Spot’s storefront and designed it to carry the new branding elements across each window.
